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Covad has been great. New York City is a challenge, the parks are an even greater challenge, but we got it done. We got working DSL into 17 park locations and ADSL2+ into Columbus Circle, The Sheep Meadow, Washington Square Park, Summerstage, with Union Square pending and other locations also upgradable.

What does that mean for the user? Free high speed WiFi, with the capacity to support multimedia and a good number of simultaneous users. ADSL2+ tripled our capacity. Visit any of our free WiFi Hot Spots here.

Here is the rest of the press release, also available as a google search here.

, Wayport Among Providers That Rely on Covad's T1 and DSL to Connect Hotspots in Airports, Parks, and Other Public Areas

The Wall Street Journal story is here.

As a purveyor of a WiFi Hot Spot network in 17 locations in ten NYC parks in 4 boroughs, WiFi Salon can well attest to the problem that leaves present in terms of providing reliable coverage.

In winter time coverage in Central Park at our eight locations was better than it is now. The two wireless bridges we installed in the Fall between two of our Central Park locations were shut down by the leaf heavy branches of spring and had to be repositioned.

We do very well in open fields, like Sheep Meadow and the Southern part of The Great Lawn, but have a significantly smaller coverage area around The Dairy Visitor’s Center, which is very much among the trees.

The reason leaves are a problem is because there is water in them. Likewise, heavy rains will have an effect on the signal. Of course if you are in a park in the heavy rain, you may not be opening up your laptop, or any WiFi enabled device.

So as the article details, partly because of the leaf problem, USI Wireless has had a tough go of it deploying a muniWiFi network. The Minneapolis network did, as the article omits, help to communicate details of the bridge collapse to the outside world through webcams during the time especially when the cell network was overburdened.

Tom Evslin, an expert on wireless and internet technologies, has a wonderful post on his blog Fractals of Change on what the two month old WiFi network was able to deliver as a communications system after the disaster. It says much about the value of a public WiFi network, how it can be quickly and effectively repurposed in case of disaster because it is open and not centrally managed.

Still, if you want an emergency communications system, you can’t let leaves intervene. You also don’t want spotty coverage, another problem that dogs citywide deployment plans, and which again is very much a function of the real spectrum and power limitations with WiFi.

For those contemplating or in the midst of a citywide deployment — Google, Earthlink — these performance issues undermine whatever business model may be contemplated by increasing costs in network infrastructure, by limiting service offerings, and by not meeting user expectations.

You can try every engineering trick in the book to improve coverage, quality, within the bounds set by the FCC on the 2.4GHz open spectrum, and it is amazing what can be done.

At the end of the day, though, expectations need to be reset around what WiFi does best. It is so tempting for a city to announce a MuniWiFi plan, put out an RFP. WiFi, though, should not be deployed as though it were the cell network, as though it would provide universal and mobile coverage indoors and out. If you pick your spots — where people gather, in business districts, in key municipal locations, you can put together a network of local portals that people will gravitate to when seeking to connect with their community, local government, and with localized rich media content.

Build community wells full of location specific info and services instead of trying to provide indoor plumbing to everyone. All WiFi is local.

Eric Jackson, the new CIO of Hartford cited in the WSJ article, has it right in our view:

Mr. Jackson sees the creation of a city Web portal for services and content that can be used to generate a return on their investment. ….”That’s where I think the real money is in terms of value,” he said. “It’s content, not transport.”

So yes, new models are needed, but we know what is not working now at least, and so that is causing us to function on what can be delivered, and where, and what. Keep it local, in short. As with the Internet — another open platform that fosters innovation — new uses for public WiFi will spring up spontaneously, in surprising and even lucrative ways. WiFi should be the Internet localized, a wireless intranet for a community. What will happen when the main social and economic spaces in our towns and cities are awash in wireless broadband? How will people use this ‘creative commons?’ As people begin to own and depend on their WiFi enabled devices more, the need for public WiFi will continue to grow and new revenue streams will emerge as more attention is paid to content and services, and the platform begins to be understood for what it is.

Well, we all know the winning model for muniWiFi is not here yet. Here is the current litany of pain from Fast Company: Fast Cities Struggle to Go Wireless

People are discovering that WiFi cannot compete side by side with the telcos to provide universal broadband access over a large geographic area with anything like the QoS that people expect. Cell gives people universal coverage. They want their muniWiFi to provide it, especially if they are being asked to pay for it.

Mesh would be the way to go, except the attenuation (degradation of signal) between hops makes the technology — so far — not nearly as robust and cost effective as it needs to be. Earthlink/Philly/Tropos is what is cited as the main example.

What everyone seemed to forget as they were laying out their plans for a wireless municipal network is that WiFi by FCC regulation, and given where it is on the spectrum, doesn’t penetrate well — into buildings, through trees, down the hall, etc. People also forgot that this is open, unlicensed spectrum, subject to interference from cordless phones, microwave ovens, baby monitors, fish tanks (Wi Fi can’t penetrate water), other WiFi networks, etc.

WiFi itself was created by people who took the thin slice of free or junk spectrum alloted by the FCC and went with it well beyond what anyone could have anticipated. That said, there are continued limitations with WiFi that correspond to laws of physics. More robust spectrum at a higher power level is what is really needed.

In the meantime, let’s take what WiFi does well — provide local broadband connectivity. Let’s create a local wireless broadband experience within a neighborhood public space or commercial corridor.

Forget city networks. Too big, too bold, wrong paradigm for the spectrum you have been alloted. Dig “community wells” rather than trying to lay all the pipes necessary for “indoor plumbing.” Don’t go toe to toe with cable and the local telco and try to be the third player. You will lose because you will have a lot of the headaches and overhead of a telco — the in-house wired infrastructure, a large sales, marketing and customer service force — and not nearly the means given WiFi’s limitations to deliver a service that can compete in terms of price and quality, not with DSL prices continuing to drop, and I daresay $99 voice, cable and internet triple plays to be had at internet speeds far far higher than what WiFi would provide indoors.

We should try to instead create Community WiFi, as opposed to Consumer WiFi. Establish Hot Zones that are highly local, not mobile or municipal. WiFi Salon believes WiFi should be established the community’s centers — the schools, libraries, parks, public squares, the business districts. If you try to bring something to everyone everywhere, most certainly you will spend too much and still come up short because in the end you won’t be able to deliver enough to individual homes and offices. As a location-based service in key areas — well that is another matter.

The Wall Street Journal today had an interesting article on one potential business model that would support MuniWiFi: Advertising.

Here’s the link:).

The article discusses how the ad supported muniwifi model has not taken hold because large advertisers cannot buy ads in bulk or across large areas because WiFi is a very local and small scale thing. Each municipality is a separate negotiation. If you are selling or promoting a national brand, that is a problem.

One potential answer, according to the article, is to aggregate the locations, get a hundred providers to sign up with your ad service, and then turn around to the major brands and sell that space. This is the JiWire strategy. They are a WiFi directory service, a provider of WiFi security solutions, and now in conjunction with Microsoft a provider of advertising network services.

The value proposition is this: You are a Wireless Service Provider (WISP). You run their ad platform on your network. They have many dozens of networks signed up. They are able thus to grab ad dollars from national advertisers because they now have the reach and scale necessary, and they split the revenue with the WISP. Free WiFi, ad supported.

Will this work? I would say that unless this otherwise top-down platform allows also for a means by which to create highly local ads, and support user generated content for reviews, recommendations, new locales, this alone will just will not work for (free) muni WiFi.

A director from Digitas noted that people would be very likely to tune when watching the obligatory ten second video that would pay for the free WiFi. Maybe so, but the medium — broadband wireless internet — is going have advertising possibilities — interactive, location-based, IP based — that this re-purposing of desktop ad technology just lacks, and which is now, as noted, real tired.

We respectfully submit that WiFi’s strength is that it is the internet, localized. Local content, services, and yes, advertisements. Advertising is relevant to the extent that it is actionable. With WiFi, the customer is the point of sale, and a WiFi Zone and a Commercial Zone can be one and the same.

Integrate local advertising with a local interactive map, geolocate the content, enable user created content. Keep it hyper local, aggregate. The Long Tail, if you will.

We believe we are a ways from where you can show the right ROI to local businesses using traditional ad placement sales: How many devices / users would you have to have on a network to create enough sales to even pay for a $135 ad for a pizzeria. The question is, where do we see the right density of devices in use at WiFi Hot Spots —2008? 2010? — to command the ad rates needed to sustain the local WiFi network? Microsoft and JiWire have their projections. More revenue sources beyond advertising is required for now.

We believe strongly that lighting up a commercial corridor and seeding the area with wireless screens, kiosks, handhelds, and providing a local interactive map will create advertising solutions that will be all the more effective for being part of an “immersive” wireless experience. Do large brands even have a place here?

wrote a little piece on WiFi Salon’s upgrade of the parkwifi network through ADSL2+ lines from Covad.

Small point — we are in ten parks (not 17 — that’s the number of locations).

We are glad that we were able to provide a leading edge service like Covad’s ADSL2+ to New Yorks park goers as part of our free parkwifi networkWiFi. We have about tripled capacity at Sheep Meadow and Columbus Circle. That means we can support three times the users and much more in the way of video streaming. Washington Square, Union Square, Summerstage and The Delacorte / South Great Lawn are also now in process.

We are now seeking to populate the portals with local multimedia content from media companies, arts and cultural institutions, from The NYC Parks Department and various parks conservancies, and public entities.

For Immediate Release

New York, N.Y. – July 23rd, 2007 – WiFi Salon announced today that it upgraded its free 18 location parkwifi network in New York City with ADSL2+ from Covad Communications Group, Inc. (AMEX: DVW), a leading national provider of integrated voice and data communications. This upgrade will allow for significantly faster delivery of localized multimedia content from public and private sources, including the Department of Parks and Recreation. Covad’s ADSL2+ is a next generation broadband service offering speeds of up to 15.0 mbps.

“By upgrading to Covad’s next-generation ADSL2+ service, WiFi Salon has significantly enhanced its ability to provide New Yorkers with free high speed WiFi on our parkwifi network. People want video, they want fast downloads. We can now scale to meet the growing demand not just for WiFi, but for high bandwidth and multimedia in public spaces,” said WiFi Salon CEO Marshall Brown.

“We are very pleased that WiFi Salon has chosen Covad ADSL2+ to power its network of WiFi hotspots,” said Lisa Graham, Covad senior vice president of sales. “This next-generation broadband service is uniquely capable of providing the bandwidth to support the multimedia experience that technology-savvy New Yorkers demand.”

WiFi Salon currently operates 18 locations running in 10 city parks in four boroughs. WiFi Salon and Covad now provide ADSL2+ in Central Park at The Sheep Meadow and in Columbus Circle. They are in the process of upgrading the parkwifi network to ADSL2+ in Washington Square, Union Square, The Delacorte Theatre / Great Lawn and Summerstage.

Full list of locations and coverage areas can be viewed here:

http://www.nycgovparks.org/sub_your_park/wifi/index.html

About WiFi Salon:

WiFi Salon is a leading free wireless service provider creating neighborhood hot spots where people can connect, share, and build communities simply using the newest approach to next-generation wireless applications, services and experiences. The company’s premiere installation is in New York, where it is headquartered, having secured the exclusive concession from the New York City Department of Parks and Recreation to establish and operate 18 Hot Spots in ten parks in four boroughs. These local portals for these locations can be found at http://parkwifi.portalize.net

WiFi Salon is building Hot Spots that are community wells. Rather than aspire to provide indoor plumbing and running bandwidth, WiFi Salon provides neighborhoods with places to connect — both to the internet, and to the neighborhood itself.

The parkwifi network provides NYC parkgoers information on the surrounding neighborhood — where to dine, points of interest, where to shop .

We will be adding video and news feeds, then enable “community created content.”

WiFi Salon believes that WiFi Hot Spots should be more than about getting online to surf and check your email. Local content matters.

Through articles, slide shows, interactive maps, streamed video, and audio, all available on our local portal people will be able to learn about the park or neighborhood they are in.

Everyone is trying to get local. WiFi Salon is currently assessing who will provide us with local news feeds, and arts and cultural feeds. We want our Hot Spots to become destinations where people go to discover a park or neighborhood, not merely places where we can get on the internet.

The Gothamist selected this map as Map of the Day.

The map was designed by (now former) Director of Multimedia for the NYC The Department of Parks and Recreation Jed Reinitz (Good luck in b-school!) and Tom Hughes, Web Master.

Click here to see what the current network status is.

First some facts:

1. 19 million people a year take The Staten Island Ferry.

2. The trip takes 25 minutes. excluding wait time at the terminals.

3. There are nine boats.

So what would it take to put WiFi on the nine boats, set up an antenna that could link to each of these nine boats and support a hundred simultaneous users, let’s say, as the boats traveled between Manhattan and Staten Island?

If you said $500K to install and maintain Year One, that comes down to less than 3cts per rider, Year One, and perhaps 1cts Years Two and Three.

Not all 19 million people will be using WiFi, of course. Assume that use would start out at 1% and grow to 5% over the next two years as device density (how many people have laptops, handhelds, tablets, iphones) grows.

The question becomes whether advertising and providing enhanced services to those 200K to 1 million people who would use the network would cost justify the whole thing.

If the wifi portals on the boats had interactive maps, local listings and local content, what would value would that create for the users? How would offering commuters in those numbers a means to stay productive and connected generate economic benefits, not least for Staten Island itself?

How could WiFi on the ferry help Staten Island showcase itself to New York?